Starbucks is one of the best-known brands in the world and a top player when it comes to coffee and coffee-based beverages. They have more locations than any other coffee store chain and serve more people than you could probably imagine.
To find out more about Starbuck and its success, we’ve prepared some of the most intriguing facts. Let’s start!
Top 10 Starbucks Statistics for Curious Coffee Addicts
- There are 34,317 Starbucks stores worldwide.
- Starbucks’ Supplier Diversity and Inclusion program supports over 6,400 jobs.
- On average, a Starbucks barista earns $12.47 an hour.
- Starbucks offers customers 170,000 different ways to customize their drinks.
- Starbucks’ consolidated net revenues in 2021 reached $29.1 billion.
- As of November 2021, the company’s net worth is estimated at cca. $19.73 billion.
- During 2020, drive-thru orders made up 50% of all US sales.
- People aged 25–40 are Starbucks’ most loyal customers.
- Starbucks spent $305.1 million on advertising in FY2021.
- By number of US stores, Starbucks’ market share is 40%.
General Starbucks Numbers You Need to Know
In this section, we’ll tell you more about the number of these coffeehouses worldwide, supplier diversity program, Starbucks’ employees and their salaries, and more.
1. There are 34,317 Starbucks stores worldwide.
(Starbucks Corporation)
Moreover, the number of locations has grown by 484 during 2022, and the YOY growth rate has reached 4%. Most Starbucks stores are located in the US—15,500 stores in over 3,400 cities. China comes in second with 5,557 stores and is a growing market for this company.
2. Starbucks employee statistics show there are approximately 383,000 Starbucks employees globally.
(Craft, Comunicaffe International)
The number of employees is constantly changing; for example, in 2021, it grew by 10%. Despite such a large number of employees, there’s always a need for more due to high customer demand.
But, now, with the new AI-operated high-quality coffee machines, the shops will be able to serve customers much faster with the same number of employees.
3. On average, a Starbucks barista earns $12.47 an hour.
(Indeed, Starbucks)
In addition, Starbucks is planning to increase the salaries by the summer of 2022. The average Starbucks’ rate of pay is expected to reach approximately $17 per hour for all retail employees, a 5–10% increase compared to the current rate. Baristas are likely to be paid $15–$23 per hour.
4. Starbucks’ Supplier Diversity and Inclusion program supports over 6,400 jobs.
(Starbucks)
In 2021, Starbucks spent circa $800 million on a diverse range of trusted suppliers, and plans to spend even more. Within the next eight years, the company intends to increase the annual amount spent on suppliers to a whopping $1.5 billion, thereby diversifying its supply chain.
5. Starbucks offers customers 170,000 different ways to customize their drinks.
(Starbucks)
From regular brewed coffee to premium whiskey barrel-aged coffee, the combinations go on and on. Of course, the number of offered drinks is much lower than 170,000, but with many customization options, you can get a beverage that suits your taste entirely.
Starbucks Statistics on Sales, Market Share, and More
Would you like to find out how much this industry giant earns, what its most profitable stores are, and how much it spends on advertising every year? Keep scrolling!
6. Starbucks’ consolidated net revenues in 2021 reached $29.1 billion.
(Starbucks, Investopedia)
The revenue was up by 24% compared to 2020, when the stores’ sales were significantly affected by COVID-19 ($23.5 billion). In 2019, before the pandemic, the revenues reached $26.5 billion.
7. According to the reports on Starbucks revenue by country, countries in the Americas have the most profitable stores.
(Statista)
Over 70% of all sales come from these stores, while the rest contribute to less than 30%. For example, in 2019, the total revenue in the Americas reached $16.65 billion, as opposed to the international revenue of $6.19 billion.
8. As of November 2021, Starbucks’ net worth is estimated at cca. $19.73 billion.
(GOBankingRates)
This sum is calculated based on the profits and revenues in the previous three years. It also has a market cap of $132.778 billion, showing the strength of its shares and the company’s size.
9. By number of US stores, Starbucks’ market share is 40%.
(Statista)
Starbucks’ domination in the coffeehouse market is evident when comparing it to other chains. For example, in 2019, it had 14,875 stores, as opposed to Dunkin’, which came in second with 9,570 stores and a market share of 26%. All the other coffee shops combined totalled to 34% of the market.
10. During 2020, drive-thru orders made up 50% of all US sales.
(Business Insider)
The year of 2020 was definitely not one marked by Starbucks’ usual success because of the lockdowns and other issues brought on by the pandemic. Although in 2021 customers returned to the stores, drive-thru is still quite popular. This is why Starbucks plans to adapt more of their stores to serve their customers this way.
11. Starbucks spent $305.1 million on advertising in FY2021.
(Statista)
In 2020, however, the company spent $258 million, $77 million of which was used for media advertising in the US. Still, Starbucks is quite far from ranking #1 in America when it comes to advertising efforts. For instance, in 2020, it came in ninth among all the US restaurant chains.
Starbucks’ Customer Demographics and Other Stats
For the last section, we’ve prepared several interesting stats on the coffee chain’s most frequent customers, Starbucks’ app users,
12. People aged 25–40 are Starbucks’ most loyal customers.
(Business Perspectives)
More precisely, almost 50% of its customers are people belonging to this age group, and they’re usually individuals of a higher socioeconomic status. However, there’s another big market target—young adults aged 18–24—who make up about 40% of Starbucks’ buyers.
13. Women use the Starbucks app more often than men.
(Strategy Analytics)
They’re twice as likely to install the app and use it. However, this can be seen as somewhat counter-intuitive, since men in the US actually consume more coffee than women do.
14. According to Starbucks stats, affluent high-income customers are Starbucks’ target market.
(Chron)
It turns out those who earn around $90,000 a year (or more) are most willing to spend money in Starbucks. That’s why it’s not surprising that Starbucks stores are mostly located in wealthier, high-status neighborhoods.
15. As of 2022, there are 26.4 million active Starbucks Reward Program Members.
(Starbucks Corporation, Business Insider)
The number has grown by 21% compared to the first quarter in 2021, which shows how successful the reward program is. Customers started to recognize the convenience of the app and the loyalty program during 2020 since the app enabled easy orders and quicker payment.
Conclusion
Despite the difficulties imposed by the pandemic and the temporary setback, stats clearly show that Starbucks remains a giant in its field and has managed to bounce back fairly quickly. Thanks to the unyielding innovativeness of its approach to customer experience, the company’s success is expected to keep growing.
FAQ
How often do people go to Starbucks?
Stats show that customers go to Starbucks six times a week on average. Moreover, 38.6% of Starbucks’ app users visit the stores a few times a week, and 6.9% more than once a day. Of those not using the app, 68.8% shop there a few times a week, and 0.7% more than once a day.
(Insider, Statista)
What is the demographic of Starbucks customers?
The most frequent Starbucks customer is 25–40 years old, employed, and earns about $90,000 annually. Another demographic group that spends a lot of money here are 18–24-year-olds from wealthier families. People with lower incomes shop at Starbucks too, but not nearly as often.
(Business Perspectives)
What is the most sold thing at Starbucks?
The precise answer to this tends to vary depending on the source, however, one thing is very clear: in the US, cold beverages are without a doubt far more popular than hot ones. For instance, data from June last year indicated that over 70% of sales in America were cold drinks.
(Yahoo Finance)
How much does Starbucks make a year?
In 2021, Starbucks reached $8.1 billion in consolidated net revenue, while in 2019, due to the pandemic, this sum was significantly lower—$6.2 billion.
(Starbucks Corporation)
How many people drink Starbucks per day?
About 60 million people are served every week, while roughly 4 million coffee-based beverages are sold on a daily basis, according to Starbucks statistics.
(CNBC)
