Due to inflation, an increasing number of Brits is adopting a more veggie-based diet.
According to the research conducted by The Vegan Society, over a third of UK customers (35%) are cutting down on their meat intake to manage their budgets. And another 53% of the 1,500 adults surveyed said they would consider switching to a more plant-based diet if it could help save money.
Fortunately for them, the answer is — “yes!”
Namely, a recent Oxford University study has confirmed that going vegan is a lot more affordable than eating meat. To be more precise, a vegan, vegetarian, or flexitarian diet, can lower your food costs by up to 34%, according to research.
That said, there’s a common misconception among Brits that going vegan means eating more expensive foods and that it’ll cost you more in the long run. For instance, buyers ranked some vegan protein sources like tofu as more costly than meat when asked to compare them.
Yet, Brits aren’t the only ones that felt an increase in food prices. In America, and around the world, meat costs have already surpassed the overall inflation rate, which is a staggering 8.3%.
As per Vox, the price of chicken increased by 16%, beef and milk (15%), and eggs (22%) compared to last year. Seafood and fish are not far behind, costing a whopping 12% more than in 2021.
Conversely, the prices of fresh fruits (8.3%) and veggies (6.2%) stayed slightly below the inflation rate.
Still, most experts agree that this isn’t merely the result of the war in Ukraine nor that of the pandemic. In fact, meat companies are partly to blame for arbitrarily raising meat prices (aka price gouging.)
Will this corporate strategy backfire and turn more Americans into vegetarians and vegans? We’ll just have to wait and see!