In an effort to celebrate the creative economy and all that it has done lately for sustainable development throughout the world, the UN has named this year the International Year of the Creative Economy for Sustainable Development.
This is a collective initiative by the United Nations Conference on Trade and Development (UNCTAD), United Nations Educational, Scientific and Cultural Organization (UNESCO), World Trade Organization (WTO), United Nations Industrial Development Organization (UNIDO), and the World Intellectual Property Organization (WIPO).
April 21 has been designated as the official World Creativity and Innovation Day. This is largely because creative endeavours can be categorized as almost anything these days, given that creativity is open to interpretation. Anything from DIY projects to creating video games can be considered as “creative.”
Over the past year, during the pandemic, creative endeavours have been more important than ever before. Creative thinking has kept people sane, it found ways to deal with societal issues, and kept people entertained at a time when humanity has not been able to come together physically.
Creative industries have been vital in creating jobs for many people in a number of fields, including audio-visual arts, permanence arts, design, media, film, photography, and more. The creative economy has done a lot for job creation during these times.
In addition to this, it’s important to think about creativity as a way to forge a way forward in sustainable development, which is what the UN is hoping to achieve with their celebration of creative economy.