Linus Karlsson was recently named as IKEA’s first ever Global Chief Creative Director. He will be tasked with bringing IKEA’s user experience (across products and e-commerce) in line with the company’s legendary marketing.
For years, the Swedish company IKEA has been known for its award-winning marketing and advertising endeavors. The company has created tons of campaigns that are still talked about years after they were released to the public for the first time — such as Jon Snow’s cloak or the crib ad that acted as an at-home pregnancy test.
This has always created a buzz around the business and their products, leaving competitors in the background.
However, when it comes to the experience of purchasing through IKEA online, the company isn’t as forward-thinking. The new Global Chief Creative Director will be in charge of making sure that the furniture company offers an e-commerce and product experience that is as high-level as its marketing.
In recent times, the demand for IKEA products has grown rapidly and the company was struggling to keep up with this increasing demand. Creating the position of Global Chief Creative Director is one measure that should help to improve this aspect.
Karlsson has an impressive CV and years of experience. He has held senior positions at agencies like McCann Worldgroup and Crispin Porter Bogusky. He was also a co-founder of Mother New York, among other notable businesses.
Hopefully, his run of good luck continues, and that might just be the thing IKEA needs to break through into the lucrative online and e-commerce user experience.
