We’re all witnesses of the impact the COVID-19 pandemic has had on people’s hygiene and cleaning habits. Unsurprisingly, this has led to the flourishing of the global market for household cleaning products.
Following the Fortune Business Insights report, the global household cleaners market will reach a staggering $320.82 billion by 2028.
Reports from 2020 show that the global household cleaning products market size reached $218.9 billion but is expected to gain an additional $122.7 billion in the next 10 years and reach $341.6 billion by 2030. The compound annual growth rate is estimated at a solid 4.6% from 2021 to 2030.
So, what does this include? Well, laundry and dishwashing detergents, surfactants, floor cleaners, toilet cleaners, and other types of household cleaning products.
Why exactly is this happening? Multiple factors are in play:
- Increasing knowledge of and interest in health and hygiene
- Wider use of washing machines and dishwashers
- The growing number of small families
- Discount shops becoming more popular
- The rising popularity of eCommerce
- Bigger demand for organic cleaning products
- Increased consumer spending on home renovation
People around the globe are in search of anything from quality hand sanitizers to hardwood floor cleaners to keep their environment COVID-19-free and germ-free in general.
As per the first pandemic report from the Cleaning Institute, there’s been a 23% increase in the production volume of cleaning and sanitizing products compared to the first half of 2019.
Nowadays, due to the raised awareness of climate change, people are finding more practical ways to keep their homes clean. Some are making minor adjustments like choosing hardwood floors over carpets or decluttering their surroundings.
The demand for environmentally-friendly products is on the rise, and investments are being made to develop new effective ways to disinfect the interiors of our homes, cars, offices, etc. without harming the environment.