Late last month, the online shopping giant Amazon opened its first clothing store in Los Angeles, California—Amazon Style.
However, this is no ordinary apparel store!
Amazon Style is a next-gen, tech-aided shop that utilizes machine learning to help drive customer choices. And as shown in their official YouTube video, the Amazon Shopping App will also play an integral part in the whole shopping experience.
Once inside, customers will use the app to pick clothes, which store employees will then bring to the changing room. After that, the customer can simply use the touchscreens installed in the fitting room to ask for another size or style.
In addition, customers will also be able to rate clothes, browse items, or even place pick-up orders. Better yet, they’ll get personalized suggestions for clothing items and notifications when a changing room is free.
And despite this not being the first time Amazon experimented with tech, experts believe there’s more to it than that—namely, Gen Zers.
According to the most recent stats (2021), Gen Zers chose Walmart over Amazon for their Black Friday shopping. The young generation accounted for a whopping 71.7% of all in-store purchases and proved they like going to a physical store more in place of online shopping.
Therefore, it makes sense for Amazon to appeal to tomorrow’s generation.
Nevertheless, it remains to be seen whether the concept will truly catch on. And since there are no more pandemic restrictions in place, we’ll know soon enough!